LAMIJA HASANEFENDIĆ

Lamija Hasanefendić (1981), a graduate from the School of Economics and Business in Sarajevo and an experienced expert in communications and digital marketing, with a proven ability to create successful strategies for the target audience. One of her significant achievements is the impressive reach of over 1.6 million users as a social media manager on the project "Under the Sky of Bright Faith" (www.bosnianexperience.com).

During her eight years working at Western University of Health Sciences in Los Angeles, CA, Lamija demonstrated innovation through email marketing campaigns, which resulted in a 20% enrollment increase. She also managed content for 30 websites and led the marketing team in charge of the university's social networks.

In 2020, Lamija founded her company, Books-A-Day LLC, which specializes in promoting books and authors via online platforms. Under her leadership, the company sold over 270,000 books in its first year and implemented successful advertising campaigns.

In addition to the digital world, Lamija also established herself as the head of the consular office of the Qatar Embassy in Sarajevo, where she modernized procedures, for both the accounting and consular teams, thereby improving operational efficiency.

Currently, Lamija is a senior in the MBA program at the International Burch University in Sarajevo, majoring in management and is ready for new challenges in the world of communications and marketing.